One research-backed way to build a social media following: Be good looking

An Australian research institute has released reports confirming the first and foremost step in gaining social media followers is to be good looking.

The Institute of Uncovering Bullshit (IUB) criticised companies such as — often run by clean-shaven men with trendy foreign names such as ‘Ravi’ or ‘Antonio’, who love putting their thumbs up and fail to exist anywhere beyond the internet.

IUB senior analyst, Fred, 44, says that while social media marketing companies promote services such as ‘practical tips to get raving fans on social media’ and ‘how to earn your first six figures with less than 9000 followers’, they always forget one important disclaimer.

“You must be attractive in order to be successful on social media,” Fred said.

“Whether it’s bungee jumping in New Zealand or canoeing through the Amazon — if you’re travelling the world with an unfortunate lid or a spare tire, you’re not going to get followers.”

Fred says new laws should be established to protect those who are aesthetically challenged.

“More needs to be done to ensure average joes aren’t misled into thinking that they’re going to be a social media superstar.”

Nathan, 24, and his girlfriend, Cassie, organised a two-week trip in the Maldives primarily to gain followers.

But Nathan says it didn’t go according to plan.

“We thought it would be a good chance to build our social media popularity — but it didn’t work out that way,” he said.

“We followed all the professional tips — we considered time zones for primetime posting, used trending hashtags — and I even got Cassie to you know … show a bit of skin.”

The IUB urges Australians to judge whether they’re at least an 8/10 before pursuing any third party social media marketing tips.

Featured Image (middle left): rajeevmehtaa



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